During my three-month sales & marketing internship at HNG, I was exposed to the understanding of strategy development and market research. The major challenge I faced during the internship was my inability to carry out product messaging and positioning across every customer touchpoint as we needed to advance in pursuit of excellence.
This experience made me curious about the ins and outs of market research, and it piqued my interest in product marketing. Having received mentorship from an experienced product marketing manager through ADPList, I developed more passion for product marketing and how it combines the three worlds of customers, product and marketing.
I was privileged to join the Product Marketing Alliance scholar program and earned the product marketing core certification. The program gave me the skills and resources to stand out as a product marketer. I have gone ahead to apply this knowledge and skills to solve real-world problems.
Felxibility is key, as the landscape may differ.
I believe in crafting a comprehensive marketing strategy that aligns with both short-term goals and long-term objectives.
I delve into consumer insights to create campaigns that resonate with the audience on a personal level, creating genuine connections between brands and customers.
Data is the heartbeat of effective marketing. I use analytics to gain actionable insights, allowing me to refine strategies, optimize campaigns, and ensure a positive return on investment.
I set clear key performance indicators (KPIs) and diligently track progress, ensuring that each marketing effort contributes to the success of the business.
I ensure teamwork with internal teams and stakeholders to ensure a seamless approach. Success in marketing is often determined by effective collaboration.
Build actionable marketing roadmaps with associated timelines, tasks, and resources
Craft ideal customer profiles so you don't waste time building things nobody wants
Product positioning to find your blue ocean in a crowded market
Leverage the voice of your customers in your copywriting to increase conversion rates
Identify low-lying fruit to improve the conversion rate of your landing pages
Design a powerful customer onboarding experience that guides them to “aha!” moments that drive adoption
Point out drop-off points in your onboarding and what you can do to improve adoption